Michael has spent his career inside revenue teams. At a venture-backed software startup, he was part of the revenue team that grew the company from $3 million to $35 million; at a private equity-backed accounting firm, he led revenue and took the company from $3 million to $15 million in two years; and before that, he co-led a commercial real estate team that closed more than $100 million in sales over two years. Across every industry and stage, the same pattern emerged: growth is possible but the path is buried under broken process, the wrong tools, and a team pulling in different directions. Michael kept solving that problem by finding the obstacle and fixing it alongside the owner. Today he does that work full time for local service and real estate businesses between $5 million and $15 million in revenue.

Michael knows the owner's seat because he has sat in it. Meetra is his fifth company: the first, ScanPic, a business built around digitizing memories, failed and cost him his own money; the second, Joony & Company, a daily journal and planner built around thoughtfulness, sold several hundred units before he retired it in 2022; and the two still running are his real estate investment and management companies behind a portfolio he has spent a decade buying, renovating, financing, and operating with his own capital at risk. That education started early, with his first job out of college managing 800 rental units for 110 different owners, roughly $75 million in real estate, where he personally oversaw $15 million in renovations  from single homes to apartment complexes.

Meetra stands for Meeting Revenue Attainment, and it echoes mitra, the Sanskrit word for friend, which is the other half of the job. Meetra is business friendly by design, built on the belief that every business deserves to be healthy and high performing. Born and raised in Oklahoma, Michael works alongside the owners he serves, and the mission hasn't changed since day one: help people get where they're trying to go.